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Large Format Graphics: Resolution

For most commercial printing, a standard of 300dpi (dots per inch) has been set to ensure high quality print-outs and avoid noticeable pixilation. For most smaller prints (business cards, brochures, magazines, etc.), the distance from the viewer to the media is much closer and the dots that make up the image become much more easily visible at a lower resolution. For large format printing, the standard is much lower to accommodate for the large space to be printed, the distance from the viewer to the display, and the capability of the printer.

At Trade Show Displays, Inc., we have a minimum dpi for our displays of 100dpi. We have found this to be a good compromise to accommodate a client’s images, file sizes, and final output. This also helps our clients to understand what size of file they will need when purchasing from a stock library. For instance, if you have a 10' pop up display (154.72”wide by 88” high) and wish to use one large image for the background, at 100 dpi your image will need to be 15472 x 8800 pixels or larger. If you simply wish to use an image placed on your popup display at 15” x 15”, you will need an image that is 1500 x 1500 pixels. If you were to use 300 dpi as opposed to 100 dpi, the image would need to be 3 times the size (4500 x 4500 pixels) and the file would be much larger.

We will always do our best to review files that are submitted and inform the customer of any potential issues with the resolution, but if all of our Artwork Guidelines are met there should be little room for error.

For more tips and help regarding images, check out our article regarding large format image gathering.


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DoTradeshow® is a registered trademark of Trade Show Displays, Inc., the experts in portable trade show displays exhibit. At DoTradeshow, you will get the most value for your next trade show booth. @Trade Show Displays, Inc. Last Updated: 3/24/2018